This YouTube money calculator estimates how much a channel can earn from ads. The first tool works from daily views, the viewers’ country and the share of Shorts; the second takes a channel or video link, reads its public view count and multiplies it by the model’s rate. The result is a rough guide, not a YouTube payout: only the channel owner sees real earnings, in YouTube Studio, and rates vary widely with the viewers’ country and the channel’s niche. Below the calculator: how the estimate works, how much YouTube pays per 1,000 and per 1 million views, and what the Partner Program requires.
YouTube has no fixed price per view. Creators get a share of the revenue from the ads their viewers see, so the same number of views earns different channels different amounts. The rate depends on where the viewers are, the time of year (many advertisers bid more just before the holidays), the ad formats available and how many views actually showed an ad. YouTube's help center also says that the partner agreement makes no guarantees about how much, or whether, a creator will be paid.
The answers below are this calculator's model output, not YouTube data. For each viewer country, the model takes the lowest and highest rate per 1,000 views that the sources on this page report, and calculates earnings = views ÷ 1,000 × rate. Where the sources give a single figure for a country, the calculator shows one value instead of a range. The amounts are for long-form videos and, separately, for Shorts; the rates and their sources are in the table under "How the calculator estimates earnings".
By the calculator's model, long-form videos earn $1.61–$29.30 per 1,000 views from a mixed audience, $15.00 from viewers in the United States, $12.00 from Germany, $0.80–$4.00 from Ukraine, $1.00 from Kazakhstan and $0 from Russia. Shorts earn $0.04–$0.06 per 1,000 views from a mixed audience and from viewers in the United States and Germany, $0.02–$0.05 from Ukraine and $0.05 from Kazakhstan. The exact figure for your own channel is its RPM in YouTube Studio: what you earn per 1,000 views after YouTube's share. The mixed-audience ranges are the RPMs reported by creators Business Insider interviewed in 2023: eight long-form creators earned $1.61 to $29.30 per 1,000 views, and seven Shorts creators $0.04 to $0.06. The tables below show what other sources report by country and by niche.
The model gives $161–$2,930 for long-form views from a mixed audience, $1,500 from the United States, $1,200 from Germany, $80–$400 from Ukraine and $100 from Kazakhstan. If they are Shorts views, it gives only $4–$6 ($2–$5 from Ukraine, $5 from Kazakhstan): Shorts are paid from a shared pool rather than by the ads in each video, and the sources below report Shorts rates at a small fraction of long-form rates.
The model gives $1,610–$29,300 for long-form views from a mixed audience, $15,000 from the United States, $12,000 from Germany, $800–$4,000 from Ukraine, $1,000 from Kazakhstan and $0 from Russia; for Shorts, $40–$60 ($20–$50 from Ukraine, $50 from Kazakhstan).
Published figures for 1 million long-form views: creators Business Insider interviewed in 2023 earned $3,400 to $30,000. Starlight Media, a Ukrainian media group, reported yearly averages for its channels of about $15,000 per 1 million views from the United States, about $12,000 from Germany and about $1,300 from Ukraine (Forbes Ukraine, November 2023). A YouTube promotion expert in Kazakhstan put the figure for views there at about $1,000 (Taspanews, January 2025).
The model gives $400–$600 for 10 million Shorts views from a mixed audience ($200–$500 from Ukraine, $500 from Kazakhstan); the same number of long-form views would bring $16,100–$293,000 from a mixed audience, or $150,000 from the United States. For Shorts, 10 million also matters for another reason. Today, 10 million qualified Shorts views in 90 days, together with 1,000 subscribers, is one way into the YouTube Partner Program. From February 1, 2027, new creators will need 20 million Shorts views to join, and a channel will need to keep at least 10 million qualified Shorts views over the last 90 days to earn from the Shorts Creator Pool each month.
| Views | Mixed audience | United States | Germany | Ukraine | Kazakhstan | Shorts, mixed audience |
|---|---|---|---|---|---|---|
| 1,000 | $1.61–$29.30 | $15.00 | $12.00 | $0.80–$4.00 | $1.00 | $0.04–$0.06 |
| 10,000 | $16.10–$293.00 | $150 | $120 | $8–$40 | $10 | $0.40–$0.60 |
| 100,000 | $161–$2,930 | $1,500 | $1,200 | $80–$400 | $100 | $4–$6 |
| 1 million | $1,610–$29,300 | $15,000 | $12,000 | $800–$4,000 | $1,000 | $40–$60 |
| 10 million | $16,100–$293,000 | $150,000 | $120,000 | $8,000–$40,000 | $10,000 | $400–$600 |
The table uses the calculator's formula: views ÷ 1,000 × the rate for the viewer country. The country columns are long-form videos (Shorts share 0%). The Shorts column is a 100% Shorts share for a mixed audience; the United States and Germany get the same amounts, Ukraine $0.02–$0.05 per 1,000 views and Kazakhstan $0.05, that is $20–$50 and $50 per 1 million. Views from Russia are $0 in every row. This is a model, not YouTube statistics.
YouTube does not publish RPM or CPM by country or by topic. Below are figures that creators, media companies and business publications have reported. Each comes from a named source on a given date; none of them is an official YouTube rate.
| Country | YouTube Partner Program | What the sources report |
|---|---|---|
| United States | available | About $15,000 per 1 million views from the United States: the yearly average for Starlight Media's Ukrainian channels (Forbes Ukraine, November 2023). The head of a Polish YouTube agency estimates that US eCPMs and RPMs are 5 to 10 times higher than Polish ones (Wirtualnemedia, March 2026). |
| Germany | available | About $12,000 per 1 million views from Germany, from the same Starlight Media figures (Forbes Ukraine, November 2023). |
| United Kingdom, Canada, Australia | available | The sources on this page give no per-view figure for viewers in these countries, so the calculator does not list them. Use "Mixed audience / other country", and check your own RPM in YouTube Studio. |
| Ukraine | available | About $1,300 per 1 million views, averaged over a year (Starlight Media, Forbes Ukraine, November 2023); an average RPM of $1.50–$3 for entertainment content (Ekonomichna Pravda, August 2024); 80 cents to $3–$4 per 1,000 long-form views and 2–5 cents for Shorts (Forbes Ukraine, January 2026). |
| Kazakhstan | available | About $1,000 per 1 million long-form views and about $50 per 1 million Shorts views, according to a YouTube promotion expert (Taspanews, January 2025). |
| Russia | not available | YouTube has not shown ads to viewers in Russia since March 2022, so creators earn no ad revenue from views there, and it has not accepted new Partner Program sign-ups from creators in Russia since then. The calculator shows $0 for this audience. |
Program availability is from the country list in YouTube Help as of September 2026. You can join the program if you live in a listed country, but what you earn depends on where your viewers are: Starlight Media's channels earned several times more from views in Germany and the United States than from views in Ukraine.
Rates can differ several times over between topics: in the sources below, personal finance and geopolitics channels earn noticeably more than entertainment, news and kids' channels. The figures come from different countries and years, so compare them within one source.
| Niche | What the sources report (RPM: creator earnings per 1,000 views) |
|---|---|
| Personal finance | Creator Josh Mayo's RPM rose from about $6 in October 2021 to $29.30 in October 2022 as he made more personal finance content (Business Insider, 2023; no viewer country given). |
| Geopolitics | About 35 zł (Polish złoty) for a good geopolitics channel aimed at millennials, Poland (Wirtualnemedia, March 2026). |
| Cars | About 25 zł, Poland (same source). |
| Education | About 20 zł, Poland (same source). |
| Technology | About 15 zł, Poland (same source). |
| Entertainment | $1.50–$3, the average on the Ukrainian market (Ekonomichna Pravda, August 2024). |
| News and politics | Up to $1, one of the lowest RPMs in Ukraine (same source). |
| Kids' content | A strong kids' channel can have an RPM of $1 or lower, according to TeamFalco co-founder Nico Lockhart (Kidscreen, October 2025; no market given). |
CPM (cost per mille) is what advertisers pay for 1,000 ad impressions, before YouTube takes its share. RPM (revenue per mille) is what the creator earns per 1,000 views, after YouTube's share. RPM counts all views, including those that showed no ad, and all revenue sources: ads, YouTube Premium, channel memberships, Super Chat and Super Stickers. That is why RPM is lower than CPM, and why RPM answers the question "how much will I get for 1,000 views": earnings ≈ views ÷ 1,000 × RPM. Multiplying your views by the CPM does not work, because the CPM is what the advertiser paid, not what you earned.
Your channel's exact terms are in YouTube Studio under Settings → Agreements.
Only members of the YouTube Partner Program (YPP) earn from ads. To share in ad and YouTube Premium revenue, a channel needs:
There is also a lower tier. With 500 subscribers, 3 valid public uploads in the last 90 days and either 3,000 qualified watch hours in the last 12 months or 3 million qualified Shorts views in the last 90 days, a channel can use fan funding, such as channel memberships and Super Chat, and YouTube Shopping, but not ad revenue. This tier is offered in fewer countries than the full program.
New creators will need more to join: 1,000 subscribers plus either 8,000 qualified watch hours in the last 365 days or 20 million qualified Shorts views in the last 90 days. Channels already in the program keep their status. To earn from the Shorts Creator Pool each month, a channel will need to keep at least 10 million qualified Shorts views over the last 90 days; missing that does not remove it from the program or affect its other earnings, including long-form videos. The lower tier (500 subscribers and 3,000 watch hours or 3 million Shorts views) does not change. Members need to accept the updated terms in YouTube Studio by January 31, 2027; otherwise the affected features stop earning on February 1, 2027.
For channels already in the program, the activity rule changes on the same date. A channel counts as active if it has any of these: 1,000 qualified watch hours in the past 365 days, 1 million qualified Shorts views in the last 90 days, or 2 long-form videos or 5 Shorts uploaded every 90 days. Channels that drop below get an extended 90-day window to reach 1,000 watch hours or 1 million Shorts views and stay in the program.
For your own channel, open the Earn area in YouTube Studio: it shows whether you are in the program. The modules you have accepted (ads on long-form videos, ads in the Shorts feed, fan funding) are listed under Settings → Agreements.
For someone else's channel there is no public indicator. An ad before a video proves nothing: under YouTube's Terms of Service, YouTube may show ads on any content, and that gives the uploader no right to payment. A Join button under a video is a better sign, because channel memberships require the fan-funding eligibility that only program members have. Even so, it does not show whether the channel has ads turned on.
The calculator cannot see anyone's revenue; only the channel owner can. It uses its own simplified model, and every figure on this page described as the calculator's or the model's comes from the formulas below.
The model takes a rate per 1,000 views for the viewer country, separately for long-form videos and for Shorts. The low end is the lowest and the high end the highest figure that the sources report for views from that country. CPM is not used: it is what advertisers pay, not what creators earn.
| Viewer country | Long-form, per 1,000 views | Shorts, per 1,000 views | Where the rate comes from |
|---|---|---|---|
| Mixed audience / other country (default) | $1.61–$29.30 | $0.04–$0.06 | RPMs of eight long-form and seven Shorts creators interviewed by Business Insider (2023); the source names no viewer country |
| United States | $15.00 | $0.04–$0.06 | about $15,000 per 1 million views from the United States, Starlight Media (Forbes Ukraine, November 2023); Shorts as for a mixed audience |
| Germany | $12.00 | $0.04–$0.06 | about $12,000 per 1 million views from Germany, Starlight Media (Forbes Ukraine, November 2023); Shorts as for a mixed audience |
| Ukraine | $0.80–$4.00 | $0.02–$0.05 | 80 cents to $3–$4 per 1,000 long-form views and 2–5 cents per 1,000 Shorts views (Forbes Ukraine, January 2026) |
| Kazakhstan | $1.00 | $0.05 | about $1,000 per 1 million long-form views and about $50 per 1 million Shorts views (Taspanews, January 2025) |
| Russia | $0 | $0 | YouTube has not shown ads to viewers in Russia since March 2022 (YouTube Help) |
The sources give no separate Shorts rate for viewers in the United States or Germany, so the model uses the mixed-audience Shorts rate for them. The Shorts Creator Pool is split separately in each country, so the real Shorts rate there may differ. The United Kingdom, Canada, Australia and other countries are not listed because the sources on this page do not report what creators earn from viewers there.
The Shorts share blends the two rates: rate = (1 − Shorts share) × long-form rate + Shorts share × Shorts rate. Daily earnings = daily views ÷ 1,000 × rate; monthly = daily × 30; yearly = daily × 365. The result changes smoothly, with no jumps. At the default settings (20,000 views per day, mixed audience, 0% Shorts) the calculator shows $32.20–$586.00 per day and $966–$17,580 per month; with viewers in the United States, $300 per day and $9,000 per month. Under the result, it prices the same views for viewers in Ukraine, Kazakhstan and Russia, leaving out the country you selected: at the defaults, $16–$80, $20 and $0 per day. The link-based estimate shows the same comparison.
From a link, the calculator reads a channel's public numbers through the YouTube Data API (subscribers, total views and number of videos) and applies the same rate as the first tool, for the viewer country and Shorts share chosen under the link field:
Subscribers do not change the result, because YouTube does not pay for them. The estimate covers the channel's whole lifetime, not a month. It includes every view, even those from before the channel was monetized, so it can be higher than what the channel actually earned. A model example: a channel with 1 million views and a mixed audience gets an estimate of $1,610–$29,300, whatever its subscriber count.
No. YouTube pays creators a share of the ads their viewers watch and of paid features such as channel memberships, Super Chat and YouTube Premium. Subscribers matter indirectly: they bring views, and a channel needs them to join the program (500 or 1,000 subscribers). So there is no answer to "how much does YouTube pay for 1 million subscribers": a channel with a million subscribers whose new videos get few views can earn less than a small channel whose videos reach many people.
The calculator ignores subscribers too: a channel's estimate is based on views only.
It depends on views, the viewers' country, the niche and the format, not on subscribers. By the calculator's model, a channel with 20,000 long-form views a day earns $32.20–$586.00 a day from a mixed audience, or $300 a day if its viewers are in the United States. Creators Business Insider interviewed in 2023 reported $3,400 to $30,000 per 1 million views. To estimate a specific channel, paste its link into the calculator above.
There is no official rate. Creators Business Insider interviewed in 2023 earned $1.61 to $29.30 per 1,000 long-form views and $0.04 to $0.06 per 1,000 Shorts views. The calculator uses those ranges for a mixed audience, and $15.00 per 1,000 long-form views for viewers in the United States.
Creators Business Insider interviewed in 2023 reported $3,400 to $30,000. Starlight Media reported yearly averages of about $15,000 per 1 million views from the United States and about $12,000 from Germany (Forbes Ukraine, November 2023). By the calculator's model: $1,610–$29,300 from a mixed audience, $15,000 from US viewers, and $40–$60 if the views are Shorts.
Partner Program members who accept the Shorts Monetization Module are paid from the Shorts Creator Pool: the revenue from ads in the Shorts feed is pooled, split by each creator's share of engaged views, and the creator keeps 45% of their allocation. Seven Shorts creators Business Insider interviewed in 2023 earned $0.04 to $0.06 per 1,000 Shorts views. From February 1, 2027, a channel will need at least 10 million qualified Shorts views over the last 90 days to earn from the pool each month.
To earn ad revenue: 1,000 subscribers plus 4,000 qualified watch hours in 12 months or 10 million qualified Shorts views in 90 days. With 500 subscribers you can earn from fan funding, such as channel memberships and Super Chat, where that tier is available. From February 1, 2027, new members will need 1,000 subscribers plus 8,000 qualified watch hours in 365 days or 20 million qualified Shorts views in 90 days.
Once a month. Last month's finalized earnings are added to your AdSense for YouTube balance between the 7th and the 12th, and they are paid out by the 21st–26th, as long as the balance has reached your payment threshold and there are no payment holds.
Under its Terms of Service, YouTube may show ads on any content, and those terms give the uploader no right to payment. Only Partner Program members get paid, and only for the videos and formats they have monetized.
It is a rough guide. You choose the viewer country and the Shorts share; the rates come from published sources. The model does not know the channel's niche, the season or how many views showed ads, and all of those change RPM. Exact figures are only available to the channel owner: in YouTube Studio (Analytics → Revenue) and in the AdSense for YouTube account.
YouTube Help suggests turning on monetization for all your videos, turning on mid-roll ads and adding other income sources, such as channel memberships and Super Chat. CPM also depends on where your viewers are: if a larger share of your views comes from countries with high ad rates, your CPM rises.
